Nobody wants to be interrupted by an irrelevant notification – this will only motivate users to unsubscribe. Why is this step so important? This way you will be able to reach the right users with a message that’s actually relevant to them. Segment your audience based on their buying patterns, interests, and preferences. In this article I will tell you some of my key tips for sending effective web push notifications that will skyrocket your sales & increase user engagement massively. To reap the benefits of web push notifications, you have to create them with a good strategy in mind. In fact, push notifications produce twice as many open rates and click-throughs than email.ĭon’t get too excited – creating effective push notifications is not an easy job. Since it is a relatively new marketing channel, users don’t find push notifications too irritating, especially if they’re receiving relevant and timely messages. However, it seems like most online stores are relying on Facebook ads to do the trick, but they are missing out the opportunity to stand out by implementing new communication channels into their digital marketing strategy.Īs you probably have already noticed, many online stores have started using web push notifications, which is a highly effective marketing tool to improve customer engagement and increase sales. Nowadays pretty much anyone can start an ecommerce business with relatively low investments as long as they have access to the internet, so the competition is massive and everyone is fighting for attention. Are you looking for new ways to promote your ecommerce business? I bet you are.
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